Production insights / Creative Edge
Inside the work.
Behind the camera.
Production advice, creative experiments and a closer look at what happens in our Green Bay studio and on location.
50 articles
TechnologyIntro to Using AI for Marketing
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Behind the scenesStar Trek Into the Unknown – Behind the Scenes
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TechnologyCreative Edge brings Virtual Production Studio to Green Bay Wisconsin
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TechnologyMicrosoft highlights Quest training platform Creative Edge produced for Georgia Pacific
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Studio newsTake a look at the 2021 American Advertising Awards show, produced by Creative Edge Productions
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Studio newsCreative Edge wins 2020 Addy Award for cinematography
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Studio newsCreative Edge is producing this year’s American Advertising Awards Show
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ProductionHow to grow your business during COVID-19
It has become increasingly difficult to operate business as usual during this time of social distancing. Now more than ever, video can be the perfect tool to share your message, build your brand and stay engaged with your…
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Behind the scenesBehind the Scenes of Cook Like A. Champion
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Studio newsCreative Edge Productions Wins Gold ADDY Award for Best Cinematography in Film & Video Advertising
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TechnologyCreative Edge Productions Opens Virtual Reality Arcade in Green Bay Wisconsin
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ProductionDon’t Waste Your Money on Video
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ProductionLearn about the history of Creative Edge Productions
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ProductionWhy it is important to discover your unique story
Around the same time we were approached by two different clients who were both in the machining industry. They had similar facilities, offered similar services and had similar clients. But as we uncovered their stories we discovered that…
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Studio newsLearn How to Become an Actor, Find an Agency, and What to Expect on Set in our new Series: Acting 101
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ProductionHow to advertise on YouTube and Facebook with video commercials
We produce a variety of ads for television, but a good portion of our business comes from corporate and branding content for the web. When we are working on one of these videos, we often ask the client if they intend…
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Studio newsCreative Edge Productions is now shooting in 8K with our new RED Epic-W Helium
The demand for high resolution video has never been greater. Netflix has recently switched over to requiring all content to be delivered no lower than 4K resolution, which is 4 times the resolution of HD. For many of…
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ProductionMadison, Milwaukee & Chicago Level Video Production in the Heart of Wisconsin
When looking for a video production company in Wisconsin, a lot of businesses don’t think to look to the Green Bay market. In fact, many of our clients are surprised to find out that we’re located in Green…
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ProductionWhy Emotion is Key to Your Marketing
When developing a video for our clients, one of the first questions we ask them is “How do you want your audience to feel after they watch this video?” Emotion is the primary foundation of every video we…
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ProductionCelebrating the Amazing Team at Creative Edge
We’ve been privileged to have some of the best team members in the country working with us and this past week we wanted to celebrate them. We had a fun team appreciation event at our studio and enjoyed…
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ProductionCreative Edge Ranked #10 Best Commercial Video Production Firm in the World
We were delightfully surprised to receive a Twitter message from 10 Best Production letting us know that they had ranked Creative Edge Productions #10 Best Commercial Video Production Firm in the world for 2016. They have multiple categories in…
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ProductionUsing Video to Convey the Right Brand Message to Your Audience
“Make us look cool!” This was the request of John Schwochert, President of Proto-1 Manufacturing, just a few months ago during our first meeting with him. His company produces machines that form pipes for use in a variety…
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ProductionAdd life to your videos
One common mistake businesses make when wanting to produce a video is focusing too much on numbers, products or services. While those are all important, what can often be lost is the tangible, personal element that comes from…
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ProductionHow much does corporate and TV video production cost?
In our last blog post, we discussed the budgets of TV ad production. After looking at those numbers, you may be wondering: “What goes into the actual costs of a video?” Well for that, we need to go…
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ProductionWhat is the cost of a TV ad?
For anyone new to video, this can be a confusing question. Numbers can vary dramatically depending on who you contact and where you’re located, starting with the free ads that come from local TV stations all the way…
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Studio newsCreative Edge Wins National Award for Festival Foods TV Ad
Last year we traveled to Boston, Massachusetts, to work on a TV ad campaign for Festival Foods. Written and produced by the team at Prophit Marketing, these ads showcased Festival Foods’ “Fresh Flight Fish” line of fast and…
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TechnologyCreative Edge produces CineDrive motion control training for Kessler
We are always trying to stay on the cutting edge of camera technology. One such way was to invest in motion control equipment. With motion control, we can program in camera moves and play them back with perfect…
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ProductionRawhide Boys Ranch – Donation Promos
Rawhide Boys Ranch is a great organization that is helping change the lives of troubled youth in Wisconsin. They were in need of a new campaign to reach out to the various donors of vehicles reminding them of…
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ProductionAction Financial Strategies
The team at Action Financial Strategies provides numerous financial services to a variety of clients. In this video, we wanted to showcase how they meet the needs of each individual no matter what their industry. This also gave…
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ProductionFestival Foods – Fresh Flight Fish
Festival Foods flies in fresh fish for their customers from some of the best locations in the US including Boston. We were excited to work on this project showcasing this great program. We worked with the team at…
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ProductionUS Dept of Homeland Security & Public Safety Canada – CAUSE II
When DHS approached us to do a second video for their “Beyond the Borders Initiative” we were excited to accept the challenge of creating a video that encompassed everything CAUSE II was. As we worked together with both…
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Behind the scenesBehind the Scenes: Van Zeeland’s Auto Care Centers
Join us behind-the-scenes for our recent television ad spot for Van Zeeland’s Auto Care Centers. Written by Prophit Marketing, this commercial is a fun twist on a sports press conference. Rather than having the press asking questions about…
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Behind the scenesBehind the Scenes: Celebration Church – Go Beyond
Check out some behind the scenes pictures and video clips from our recent “Go Beyond” shoot for Celebration Church. See some of the techniques we used to create the unique look of this video in the Film Scene…
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ProductionNortheast Wisconsin Foot & Ankle Associates
NEW Foot & Ankle Associates approached us to create a new TV ad to showcase their great services. We wanted to avoid the traditional “doctor ad” that has people sitting in an office talking to a doctor. Instead,…
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ProductionFestival Foods – Colors Mean Savings
Festival Foods was getting ready to launch a new campaign and needed a great TV spot to lead the way. The team at Prophit Marketing put together a great outline and came to us looking to make it…
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ProductionTimber Tote – The One Log Campfire
Timber Tote is a great product for people wanting a simple and easy campfire. They came to us needing a video to showcase their product on TV displays at a large grocery store chain. We wanted to showcase…
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TechnologyCelebration Church – Go Beyond Campaign
Celebration Church wanted to launch their new campaign “Go Beyond” with a bang by sharing their message and vision for the future of their church. We worked with them to create this amazing video that features testimonies of…
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ProductionVan Zeeland’s Auto Care Centers – Welcoming the Challenge
We had a great time shooting a fun ad for Van Zeeland’s. Written and directed by the team at Prophit Marketing, this is a great example of taking a limited budget and making it shine like a national…
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ProductionMaximize the impact of video for your business
“How can video benefit my business?” This is a question we get from business professionals every day. They are interested in adopting the power of video for their company but are not sure how to best incorporate it.…
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ProductionThe Separate Ways Experience – Promo
Separate Ways is a fantastic Journey tribute band, one of the best in the country. So when they wanted to produce a promotion capturing the quality and energy of their performance, we were very excited to be involved.…
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ProductionRasmussen Reports: Governor Scott Walker
When Rasmussen Reports decided to do their first on-location shoot, they contacted Creative Edge Productions and we traveled to the Wisconsin state capital and to Governor Scott Walker. One of the episodes we shot is shown below.
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ProductionExpression Guest Registry
Back in October we were approached by the team at Epitech to produce a training and sales video for their great product, the Expression Guest Registry. Since the produce was sleek and modern, we knew that our cyclorama…
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ProductionJosh & Karri’s Wedding Day
It’s always a joy to shoot a special event for someone and this wedding was no exception. Josh and Karri are a beautiful couple who have a lifetime of happiness to enjoy together. Our wedding film for them…
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ProductionChiroPatrick Action Intro
Dr. Patrick Flynn from The Wellness Way contacted us few months back to have us produce an intro for his upcoming conference. Having seen our Escape the Matrix conference intro, he wanted something fun and action packed. In…
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ProductionDr. Dan Benishek for Congress
Back in early June we were contacted to shoot a few political ads for Dr. Dan Benishek. Here is the first one that was edited by the outsourced post house.
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ProductionEscape the Matrix
When it was time for the next “Manly Man Conference”, Laugh Your Way America contacted Creative Edge to produce yet another intro video to the conference. This year was bigger and better than ever before. We were told…
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ProductionGood Morning America – Donald Driver’s Cleat
At a charity softball event, Donald Driver tossed his cleat to a boy in the stands only to have an older woman rip it out of the boy’s hands. Good Morning America arranged for Donald to deliver a…
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ProductionThe Mark Gungor Show
The Mark Gungor Show is a fun and entertaining online radio show about love and marriage. They recently switched over to being a video radio show and we were happy to help produce an energetic opening to the…
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ProductionSt. James Lutheran School
St. James is a great place for kids to come and get educated in a positive environment. We enjoyed visiting their location and producing this video for them.
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ProductionUS Dept. of Homeland Security
We had the privilege of traveling to Missouri and Tennessee to produce a video for DHS demonstrating the new technology they use in the emergency response of natural disasters.
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