Virtual Production / Creative Edge Productions
Virtual production at our Green Bay studio
Bring subjects and digital environments together in our Green Bay virtual production studio.
Book my discovery call
Virtual ProductionCREATIVE EDGE PRODUCTIONSVirtual Production
Bring the subject and environment together
The location you need is not always the location you can reach. Virtual production gives us another way to build the scene, with a real subject and a digital environment planned together. The creative work starts well before anyone steps onto the set.
We discuss the environment, camera positions, lighting and the interaction the scene needs. A static interview background asks different things of a virtual setup than a moving camera or a reflective product. Testing the important shots early helps us choose the right production method.
Work & behind the scenes
Step behind the scenes.
See the camera, lighting and virtual environments working together on real productions.
Behind the scenes
Virtual Production Shorts & Reels for YouTube, TikTok, Facebook, Instagram, LinkedIn, & Twitter
Watch on YouTubeBehind the scenes
Virtual Production Football Hype Video Trailer Using a 4K Projector
Watch on YouTubeChoose the right format
When virtual production is useful
Start with a scene requirement. A digital setting can solve some production problems and introduce others that need testing.
Branded interview environments
Give a conversation a setting that supports the brand or subject. We plan framing, light and the relationship between the subject and background instead of treating the environment as a generic screen image.
Where it worksCompany films, expert interviews and leadership messages.
Product and campaign scenes
A digital environment can support an atmosphere or location that is difficult to reach. Reflective surfaces, close-ups and camera movement need testing so the effect serves the product.
Where it worksCampaign visuals, product introductions and creative tests.
Repeatable content settings
A planned environment and lighting reference can help a series keep a recognizable look. We discuss what must be retained between sessions and which elements can change with each episode.
Where it worksRegular interviews, branded series and updates.
Narrative and music-video concepts
A controlled scene can bring a performer and an imagined setting together. The shot plan determines how much environment detail, perspective and interaction are required.
Where it worksPerformance videos and selected story scenes.
Multi-setting studio sessions
Some projects can move between planned environments without moving the whole crew to another location. Each setting still needs appropriate lighting, framing and review time.
Where it worksContent batches and several scenes with the same contributors.
Virtual-production suitability tests
Test the difficult part before committing to the complete shoot. A short camera, subject and environment trial can expose problems that a background still image will not show.
Where it worksProofs of concept and technique selection.
Tools with a purpose
The physical and digital setup
The screen environment, real lighting and camera behavior have to agree for the scene to hold together.
Explore our equipmentThe studio and environment together
Our studio offering includes a virtual production AR wall. The environment, camera and physical set need to be considered as one scene, with an agreed viewing angle and lighting approach.
Practical foreground and lighting
Real objects, a subject’s position and carefully shaped light help connect the foreground to the setting. A convincing background cannot compensate for conflicting light direction on a face or product.
Camera, focus and perspective planning
A fixed interview asks different things of the setup than a moving camera. We test framing, focus and the required perspective before promising that an environment will support a particular move.
Environment preparation and finishing
Digital source files need a compatibility and quality review. Some scenes also need compositing, cleanup or additional post work. We confirm which parts happen on set and which belong in the finish.
Working with Creative Edge
A studio backed by broader production options
We can compare the virtual route with conventional studio filming, location work and compositing.
A real Green Bay production space
You can discuss the studio, crew and digital setting with the team responsible for the shoot. A visit or planned test makes the possibilities more concrete than a software demo.
Several production routes are available
Our location filming, conventional studio and post capabilities let us compare approaches. Virtual production is selected for a useful reason, not applied to every brief.
Testing happens before the full day
We identify the shot requirement most likely to cause trouble and review it early. That makes the production plan more reliable and the limitations visible.
From discovery to delivery
Planning a virtual production session
Explore each stage to see what happens, where your team is involved and which decisions keep the work moving.
We establish the subject, camera behavior, desired setting and deliverables. The conversation includes whether the scene needs realism, illustration or a deliberately stylized look.
We review existing assets or scope the creation of the required setting. File compatibility, detail and viewing angles are checked against the planned shots.
A representative setup checks the subject, focus, reflections and environment together. We identify any extra physical set elements or post work needed.
The crew lights and directs the scene, with the approved environment and camera plan as the starting point. Changes are evaluated for their effect on the whole setup.
The footage moves through the agreed edit, sound, color and any necessary composites. We prepare the versions and formats identified in the brief.