Last year, our friends at Ho-Chunk Gaming Madison approached us to help them come up with a fun and unique advertisement for their newly opened bar. We began brainstorming a variety of ways to feature the wide selection of drink options that they would have available. We wanted the drinks to be the heroes of the ads, so we decided to come up with a camera rig that would get down and personal with the server’s drink tray. With a little ingenuity and some help from our friends at CAME-TV, we had our drink dolly!

The drink dolly allowed us to follow the motion of the server tray to each player from the perspective of the drinks. This is something we hadn’t ever seen done before. The result is a dynamic ad that really showcases all their new bar has to offer. Our client loved the spots and the consumer reception was fantastic.

Several months after the ads had aired, we received an excited message from John, our marketing contact at Ho-Chunk Gaming Madison. He told us that they had submitted the ad to the Madison ADDYs and that it had won Gold for Elements of Advertising – Film & Video – Cinematography!

Nothing makes us happier than having a client who loves their videos and sees a great ROI in their production…but it’s pretty fun to win an award for all the hard work that goes into making something amazing together!