Using Video to Convey the Right Brand Message to Your Audience
"Make us look cool!" This was the request of John Schwochert, President of Proto-1 Manufacturing, just a few months ago during our first meeting with him. His company produces machines that form pipes for use in a variety of industries. Typically what would take...
Add life to your videos
One common mistake businesses make when wanting to produce a video is focusing too much on numbers, products or services. While those are all important, what can often be lost is the tangible, personal element that comes from human interaction. This is why we always...
How much does corporate and TV video production cost?
In our last blog post, we discussed the budgets of TV ad production. After looking at those numbers, you may be wondering: "What goes into the actual costs of a video?" Well for that, we need to go over the Three T's: Time, Talent and Tools. Time Video production can...
What is the cost of a TV ad?
For anyone new to video, this can be a confusing question. Numbers can vary dramatically depending on who you contact and where you're located, starting with the free ads that come from local TV stations all the way up to the multi-million dollar national ads for...
Creative Edge Wins National Award for Festival Foods TV Ad
Last year we traveled to Boston, Massachusetts, to work on a TV ad campaign for Festival Foods. Written and produced by the team at Prophit Marketing, these ads showcased Festival Foods' "Fresh Flight Fish" line of fast and fresh seafood. We had a great time making it...
Creative Edge produces CineDrive motion control training for Kessler
We are always trying to stay on the cutting edge of camera technology. One such way was to invest in motion control equipment. With motion control, we can program in camera moves and play them back with perfect precision. This opens up a world of creative...
Rawhide Boys Ranch – Donation Promos
Rawhide Boys Ranch is a great organization that is helping change the lives of troubled youth in Wisconsin. They were in need of a new campaign to reach out to the various donors of vehicles reminding them of the importance of their generosity. We had a blast working...
Action Financial Strategies
The team at Action Financial Strategies provides numerous financial services to a variety of clients. In this video, we wanted to showcase how they meet the needs of each individual no matter what their industry. This also gave us a great chance to utilize our new...
Festival Foods – Fresh Flight Fish
Festival Foods flies in fresh fish for their customers from some of the best locations in the US including Boston. We were excited to work on this project showcasing this great program. We worked with the team at Prophit Marketing who wrote and directed these spots....
US Dept of Homeland Security & Public Safety Canada – CAUSE II
When DHS approached us to do a second video for their "Beyond the Borders Initiative" we were excited to accept the challenge of creating a video that encompassed everything CAUSE II was. As we worked together with both DHS and Public Safety Canada, we came up with...