Why it is important to discover your unique story

Why it is important to discover your unique story

Around the same time we were approached by two different clients who were both in the machining industry. They had similar facilities, offered similar services and had similar clients. But as we uncovered their stories we discovered that they had drastically different...

How to advertise on YouTube and Facebook with video commercials

How to advertise on YouTube and Facebook with video commercials

We produce a variety of ads for television, but a good portion of our business comes from corporate and branding content for the web. When we are working on one of these videos, we often ask the client if they intend to do any advertising with their new content....

Why Emotion is Key to Your Marketing

Why Emotion is Key to Your Marketing

When developing a video for our clients, one of the first questions we ask them is "How do you want your audience to feel after they watch this video?" Emotion is the primary foundation of every video we create and is always the test we come back to with each draft or...

Celebrating the Amazing Team at Creative Edge

Celebrating the Amazing Team at Creative Edge

We've been privileged to have some of the best team members in the country working with us and this past week we wanted to celebrate them. We had a fun team appreciation event at our studio and enjoyed some great food and drinks together. But a party wouldn't be...

Using Video to Convey the Right Brand Message to Your Audience

Using Video to Convey the Right Brand Message to Your Audience

"Make us look cool!" This was the request of John Schwochert, President of Proto-1 Manufacturing, just a few months ago during our first meeting with him. His company produces machines that form pipes for use in a variety of industries. Typically what would take...

Add life to your videos

Add life to your videos

One common mistake businesses make when wanting to produce a video is focusing too much on numbers, products or services. While those are all important, what can often be lost is the tangible, personal element that comes from human interaction. This is why we always...