How to advertise on YouTube and Facebook with video commercials

How to advertise on YouTube and Facebook with video commercials

We produce a variety of ads for television, but a good portion of our business comes from corporate and branding content for the web. When we are working on one of these videos, we often ask the client if they intend to do any advertising with their new content....

Why Emotion is Key to Your Marketing

Why Emotion is Key to Your Marketing

When developing a video for our clients, one of the first questions we ask them is "How do you want your audience to feel after they watch this video?" Emotion is the primary foundation of every video we create and is always the test we come back to with each draft or...

Celebrating the Amazing Team at Creative Edge

Celebrating the Amazing Team at Creative Edge

We've been privileged to have some of the best team members in the country working with us and this past week we wanted to celebrate them. We had a fun team appreciation event at our studio and enjoyed some great food and drinks together. But a party wouldn't be...

Using Video to Convey the Right Brand Message to Your Audience

Using Video to Convey the Right Brand Message to Your Audience

"Make us look cool!" This was the request of John Schwochert, President of Proto-1 Manufacturing, just a few months ago during our first meeting with him. His company produces machines that form pipes for use in a variety of industries. Typically what would take...

Add life to your videos

Add life to your videos

One common mistake businesses make when wanting to produce a video is focusing too much on numbers, products or services. While those are all important, what can often be lost is the tangible, personal element that comes from human interaction. This is why we always...

How much does corporate and TV video production cost?

How much does corporate and TV video production cost?

In our last blog post, we discussed the budgets of TV ad production. After looking at those numbers, you may be wondering: "What goes into the actual costs of a video?" Well for that, we need to go over the Three T's: Time, Talent and Tools. Time Video production can...

What is the cost of a TV ad?

What is the cost of a TV ad?

For anyone new to video, this can be a confusing question. Numbers can vary dramatically depending on who you contact and where you're located, starting with the free ads that come from local TV stations all the way up to the multi-million dollar national ads for...