How to use
video
to grow your business
RIGHT TOOL FOR THE JOB
The 3 Types of Video
Video is the most powerful communication tool businesses have today. It simplifies complex ideas, builds trust at scale, and creates meaningful engagement that drives measurable results. Unfortunately, many companies either don’t use it effectively—or haven’t used it at all.
These are the 3 key types of video every growth-focused business should incorporate into its strategy.
Video for an Asset
Video for a Platform
Video for an Ad
Use the wrong video in the wrong place, and you’re waisting money. Omit an entire category and your missing a huge audience.
Video for an Asset
Foundational Videos That Work for You Around the Clock
Every company needs a solid library of evergreen videos that clarify, persuade, and convert. These are the high-quality, long-lasting pieces that support your sales team, improve website conversions, and give new hires and investors a clear view of who you are.
EXAMPLES:
- Brand Story Videos
- Product or Service Explainers
- Customer Testimonials
- Case Study Videos
- Recruitment & Culture Videos
- Sales Enablement & FAQ Videos
- Internal Training or Department Spotlights
Video for a Platform
Consistent Organic Content to Grow Visibility and Authority
Stay top-of-mind with your audience by publishing regular, platform-optimized video content. We help you build a system that delivers ongoing visibility, thought leadership, and brand recognition across channels.
EXAMPLES:
- Podcast Production (4 episodes/month filmed in one half-day)
- Includes full episodes + 5 short-form clips per episode + transcript blog post
- Short-Form Batch Shoots (10 videos in one half-day)
- FAQ videos, tips, insights, team culture
- Livestream Video Production
- Multi-cam switching for events, seminars, launches
- Streamed to Facebook, YouTube, Zoom, or other platforms
Video for an Ad
Campaign-Driven Video Built to Convert
If you’re running paid traffic—or planning to—video should be at the center of your strategy. We develop full video ad campaigns designed for performance and scale.
Our ad systems include:
- Target audience development and offer positioning
- Scripted video ads with hook testing and A/B variations
- Hollywood-level video production
- Platform-specific editing (Meta, TikTok, YouTube, LinkedIn)
- Retargeting creatives and conversion rate optimization
Whether you’re generating leads, promoting a product, or recruiting employees, we build video campaigns that deliver measurable ROI.
Case Studies
Recruitment & Training
Customer Testimonials
Lead Generation
Digital Advertising
Content Marketing
Video Podcasts
Live Streaming
Brand Stories
BUILD YOUR LIBRARY
The most effective brands treat video not as a one-off project, but as a strategic system—a repeatable, scalable content engine that works across every area of the business.
Build a Strong Foundation
Develop a core library of evergreen video assets that clearly communicate who you are, what you do, and why it matters—creating alignment across sales, marketing, and recruiting.
Create Consistent Visibility
Build trust and stay top-of-mind with ongoing content that positions your team as experts and keeps your audience engaged week after week.
Convert Attention into Results
Launch targeted video ad campaigns that drive real outcomes—whether that’s leads, sales, or top-tier talent.
Making Your Videos Work For You
Most businesses rely solely on SEO to drive traffic to their website, creating a passive funnel that leaves growth to chance. Our Growth Accelerator system is a comprehensive solution that combines organic content, paid advertising, and targeted outreach to actively build brand awareness, boost reputation, and consistently attract high-intent leads ready to engage and convert.
Want to learn how to use video and social media to grow your brand and attract more customers? Check out Video Pathfinder, our complete marketing masterclass that shows you how to build an effective video strategy in under 40 minutes.
Can you help us create a strategy before filming?
Yes. Every engagement starts with a strategy session to identify your goals, audience, and key messages. We never shoot without a plan—and that’s what makes our videos so effective.
What if we already have videos but they aren’t performing?
We offer full audits of your existing content and can recommend how to repurpose, re-edit, or reposition your videos for better results—whether that’s on your website, in ads, or on social.
Do you offer help for content we film ourselves?
Absolutely. We can help you create a content strategy to capture the right videos for your target audience. You then send us your smartphone footage, and we handle the editing, audio, branding, captions, and delivery.
Do you provide scripts or help with what to say on camera?
We provide full scripting and coaching as needed. Whether you want a fully written teleprompter script or just bullet points and a direction, we make sure you feel confident and clear on camera.
What makes Creative Edge different from other video production companies?
We focus on video as a system, not a one-time project. Our approach is rooted in strategy, with services that span from core assets to weekly content to full-scale digital campaigns—all designed to help you grow.
Frequently Asked Questions
Still have questions about how video can fit into your growth strategy? Here are answers to some of the most common things business owners ask before getting started.
Didn’t Find Your Questions?
Don’t Worry! We’re ready to help.