We had a great time shooting a fun ad for Van Zeeland’s. Written and directed by the team at Prophit Marketing, this is a great example of taking a limited budget and making it shine like a national production.

Van Zeeland’s Auto Care Centers – Welcoming the Challenge from Creative Edge Productions on Vimeo.

“How can video benefit my business?”

This is a question we get from business professionals every day. They are interested in adopting the power of video for their company but are not sure how to best incorporate it. Let’s first start off with what makes videos ineffective, too much information. We see ads like this every time we turn on the TV. So many local ads try to cram in everything about their business and product into 30 seconds.. Viewers aren’t interest in a laundry list and either change the channel or avert their attention to something more interesting. That advertiser is wasting their money because the product is not performing.

How do you impact your audience? Emotionally driven advertising. Scientists have studied that if you can link an event to an emotion, it will burn into your mind and you will …

Separate Ways is a fantastic Journey tribute band, one of the best in the country. So when they wanted to produce a promotion capturing the quality and energy of their performance, we were very excited to be involved. After many months of work, here is the Separate Ways experience.

Separate Ways Promo from Creative Edge Productions on Vimeo.

When Rasmussen Reports decided to do their first on-location shoot, they contacted Creative Edge Productions and we traveled to the Wisconsin state capital and to Governor Scott Walker. One of the episodes we shot is shown below.

Back in October we were approached by the team at Epitech to produce a training and sales video for their great product, the Expression Guest Registry. Since the produce was sleek and modern, we knew that our cyclorama was the perfect place to shoot the videos.

It’s always a joy to shoot a special event for someone and this wedding was no exception. Josh and Karri are a beautiful couple who have a lifetime of happiness to enjoy together. Our wedding film for them is a great collection of highlights from the entire day.