Why Emotion is Key to Your Marketing

Why Emotion is Key to Your Marketing

When developing a video for our clients, one of the first questions we ask them is “How do you want your audience to feel after they watch this video?” Emotion is the primary foundation of every video we create and is always the test we come back to with...
Celebrating the Amazing Team at Creative Edge

Celebrating the Amazing Team at Creative Edge

We’ve been privileged to have some of the best team members in the country working with us and this past week we wanted to celebrate them. We had a fun team appreciation event at our studio and enjoyed some great food and drinks together. But a party...
Using Video to Convey the Right Brand Message to Your Audience

Using Video to Convey the Right Brand Message to Your Audience

“Make us look cool!” This was the request of John Schwochert, President of Proto-1 Manufacturing, just a few months ago during our first meeting with him. His company produces machines that form pipes for use in a variety of industries. Typically what...
Add life to your videos

Add life to your videos

One common mistake businesses make when wanting to produce a video is focusing too much on numbers, products or services. While those are all important, what can often be lost is the tangible, personal element that comes from human interaction. This is why we always...