Using Video to Convey the Right Brand Message to Your Audience

Using Video to Convey the Right Brand Message to Your Audience

“Make us look cool!” This was the request of John Schwochert, President of Proto-1 Manufacturing, just a few months ago during our first meeting with him. His company produces machines that form pipes for use in a variety of industries. Typically what...
Add life to your videos

Add life to your videos

One common mistake businesses make when wanting to produce a video is focusing too much on numbers, products or services. While those are all important, what can often be lost is the tangible, personal element that comes from human interaction. This is why we always...
How much does corporate and TV video production cost?

How much does corporate and TV video production cost?

In our last blog post, we discussed the budgets of TV ad production. After looking at those numbers, you may be wondering: “What goes into the actual costs of a video?” Well for that, we need to go over the Three T’s: Time, Talent and Tools. Time...
What is the cost of a TV ad?

What is the cost of a TV ad?

For anyone new to video, this can be a confusing question. Numbers can vary dramatically depending on who you contact and where you’re located, starting with the free ads that come from local TV stations all the way up to the multi-million dollar national ads...